Confused and bewildered

Having worked in Social Care for many years I thought it would be easy to know what to do and where to go for help. Sadly this wasn't the case as different Boroughs have different systems and arrangements. So everything I knew from working in Richmond upon Thames did not always translate. It has made me realise that you don't really know what help is available, we hear from carers who frequently say they have never heard of the Carers Centre or didn't know about certain services or benefits.Its a bit like a dictionary really - you need to know how to spell the word to be able to look it up in the first place. So as carers you don't know what help you can get until you know what help is available. 
So at the heart of this is the question:
 "How do we make carers aware of the service that are available to them?"